Unsigned Acts and Drawing Fans – Part 1

Unsigned Acts and Drawing Fans

A Commentary, by Professor Pooch

(C) 2008 David J. Spangenberg

I look around the "Big City" and I see Musical Artists/Bands looking for places to play for as large an audience as possible, wanting to be heard, wanting to gain new fans, wanting to earn a living doing what they like to do – Creating and Playing their Music.

Of course, naturally, they are going to go where they can be hired, which most of the time consists of different Bars, Clubs and other drinking establishments...

Well, in theory, this should work pretty well; you have places to gather and nurture fans, and you're doing what you love to do - play Music. But, as I'm sure most of you have found out, this rarely works very well…

Why? The 1st of a couple main reasons is actually very simple when you really look at it…

I remember my pre-teen and teenage years, when I, a potential Music fan like anyone else of my generation, was introduced to, and developed a taste for Music, and the Artists who delivered it.

This Music seriously affected me in one way or another in these formidable years. Music, and the Artists who presented and represented this new music to me, appeared as one entity. And this entity, and the other influences at that time of my life really affected me and became a major part of my life during this ever-important time of my life. A time when I, this young, growing person, became ME.

That was "My Generation", but you and every other generation living and growing socially and otherwise through these same important preteen and teenage age years, accumulate[d] your own tastes, including whom you are/were influenced by, etc. You, like me, and everyone else are attracted to certain kinds of music and the lifestyle associated with it, formulate your taste, which you associate with this very important part of your life. Your social, and therefore your musical life, are formulated together – by Music, and the Performing/Recording Acts that brought this Music to you…

So, let's look at the situation and do some simple math:

On one side we have: Unsigned Acts who are usually forced to play where they can, most often in Clubs, Bars, what have you. Clubs, in most localities, equals ages 21 and above, where liquor is served.. And, of course, the establishments want you to draw lots of fans, to drink up and make them money. [A fact of life – the venues don't care often how good you are – just how many people you bring in.]

But, your potential fans, being over the age of 21, are already pretty set in their tastes. They want cover-bands and songs from their generation, or they go to arena-type concerts where the "Stars", whom they associate with these songs that made up these important years, perform.

On the other side we have: Those under 21, who are stuck listening to what ever is programmed into their head for them to hear, usually coming from the Major Labels, or their Subsidiaries. They have no idea what they are missing – they are not given the opportunity to see and hear some great local unsigned acts that they could discover and call their own, because they can't see these Artists and hear their Music - because they're not allowed in the door!!!

Yes there is, of course, a seemingly obvious answer to this problem. But, all-ages shows have there own issues, and only partly solves the overall situation even when these gigs are available… The real answers run much deeper...

To be continued…

Yes, you may repost this, and yes, please have everyone who's interested in a successful career in the Music Business, read this...

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