A Gibson Strat w/Hendrix 's name on it?? Fucking sickening and wacky!! Where's the RPM meter? Jimi's rolling in his grave.

Why Gibson didn't make it a Flying -V with Hendrix style graphics, maybe with stickers instead to bring the cost down.. What's next a Fender Les Paul?? Shame on you too Gibson... You guys should know better... ~Juan Carlos

Gibson Unveils Strat-Style Jimi Hendrix Signature Line

ast week, Gibson quietly announced the development of a line of guitars with Jimi Hendrix's sister Janie Hendrix, who manages the Authentic Hendrix brand. In Gibson's online story, they call the guitar, "an entirely new and unprecedented Jimi Hendrix guitar model designed by the Authentic Hendrix and Gibson." Photos and details have now been released for the guitar packages, and it is not necessarily "entirely new." Instead, the models represent Gibson's first foray into the S-style guitar.

The combination of Gibson, Authentic Hendrix and the Strat comes on the heels of a March 2009 United States Trademark Trial and Appeal Board decision that denied Fender a trademark to the generic Tele, Strat and P-Bass body styles. The new Authentic Hendrix guitars feature a slightly sharper headstock.

Authentic Hendrix's press release, posted to Music Radar this morning, includes photos and descriptions of three entry-level packages that will be released under the Jimi Hendrix name. The packages range from $229 to $449 and include extras like a practice amp, gig bag, t-shirt and budget-level fuzz pedal.

In Gibson's interview with Janie, she said that, "This is just the tip of iceberg. We want to have a whole line of Jimi-inspired instruments." With a lukewarm (at best) reaction from most of the online community, we're wondering which direction they're planning on taking future models. Initial comments suggest that while budget packages may have shelf appeal for youngsters, Gibson might have a harder time turning experienced players on to a Gibson-produced S-style.

1 comment:

Anonymous said...

This is a bunch of crappy marketing in the making. That is all I have to say. Peace, man.